Last Sunday Visual Identity.
Last Sunday is an interactive theatre experience that generates discussions between artists and public on topics of current world events. Monthly response from the theatre, music and literary artists that create a play based on the world's current events. The visual identity was created to reflect the spontaneity and the accessibility of the event's nature. The interchanging dialog between news' images and event's logo creates a simple and flexible system that reflects the brand's immediacy and responsiveness.